Equity, Diversity, and Inclusion: Inclusive Language Guidelines

These guidelines aim to raise awareness, guide learning, and support the use of culturally sensitive terms and phrases that center the voices and perspectives of those who are often marginalized or stereotyped. They also explain the origins for problematic terms and phrases and offer suitable alternatives or more contemporary replacements. This document will be flexible…

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The Shift Wheel

The Shift Wheel comprises four complementary strategies used successfully by private sector marketing strategies: minimize disruption, sell a compelling benefit, maximize awareness, and evolve social norms.

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